Ashley Furnitures line of mattresses Sierra Sleep by Ashley will hit their goal of $250 million in sales in 2018 compared to their sales of $170 million in 2017. That is in the mattress industry is showing flat to negative growth through 2019. Aside from the marketing and advertising they’re doing, what sets them apart is the sales force. The bedding specialist that they have dedicated only to selling the bedding line is taking away floor slots from their competitors. The wholesale bedding market is $8.5 Billion. Ashley’s goal for mattress sales in 2019 is $350 million and they also want to have mattresses be 20% of their case goods business. Technically their case goods business is actually categorized as bedroom and dining room.